While in New Zealand, we do have much survey on BJJ, I came across this awesome research. Please check out their website for more info, I just posted a few information from one page only. Hopefully, it will help you understanding your students better. This is a topic that is not so relevant to Aucklandbjj.com because both instructors have a full time jobs and teach as a hobby. We are happy running our little club and increasing our students base is not our main priority. This is not how we put food on the table after all. But thought the years, I have seen BJJ schools growing and some others declining within the same city and country. The question was always: why? Who can we blame? I am not a big believer into creating a fake image or even worst trying to convince a paying customer of signing up for something that he does not want or will not motivate him. If having fun and being fit is the most important, but you insist on MMA and competing BJJ, you are likely to have...