I just finished watching the wolf of Wall Street. It was a good movie. It got me thinking about Jiu Jitsu and the people involved in the sport. BJJ is becoming popular and lot of schools are opening all around the world. Last year, a scandal erupted with a famous gym owner in the USA that made the headlines due to his student’s indiscretions. While you cannot blame him for what his students did, the public suddenly gave the revelations of his shady past. What intrigued me the most was he manipulated people around him to become famous and popular.  His strategy was very similar to the person in the movie; he treats students as marks and just wants their money. He hides behind the nice image of a martial artist but really he wants their hard earned cash. Some of the strategies were to get them in the gym and use hard sales strategies to close the deal. It starts with nice website with special promotions and then offers a cheaper deal to f...